What does a lawn care business do in the winter?

The reason a lot of mowing outfits die isn't summer — it's February. A route that only cuts grass has a five-month hole in it, and a hole like that eats the machine, the savings and eventually the nerve.

The shops that last run the rotation: mow April through October, leaves in the fall, plow and salt from the first snow, and Christmas lights hung in October and taken down in January. Same customers, same truck, same phone. You already have their address, their gate code and their trust — selling the next season to a customer you already have is the cheapest sale in this business.

Two of those seasons book before they happen: lights get sold in October for December, and plow contracts get signed while the grass is still green. The route that waits for the first snowflake to start calling is already behind.

One shop, four seasons, one name that has to carry all of it — that's the Indiana rotation, and we'll name it and build it as one business.