Off the desk
“A shop name should fit on a barn board and answer the phone.”
The desk writes them one batch at a time, in a local register — no clip-art names, no “Solutions”. If a name's .com shows open, the first $99 of a barn raising registers it in your name — here's how the whole raising works.
Walk in with your name
A name is the first board of a barn raising — the next $99 registers that .com in your name, and half a barn in you're a registered Indiana business with a website under it. Your people buy the pieces, $25 at a time; you keep 100% of the shop. No loan, no equity, no income promises.